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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Blohm, Inga"
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Journal of international consumer marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Breaking new ground in theory and practice
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Werbekontakte beim Abendessen : eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003981895
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