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~isPartOf:"Journal of international consumer marketing"
~person:"Bakir, Aysen"
~person:"Egan, Paul"
~person:"Karlan, Dean"
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Journal of international consumer marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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