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~isPartOf:"Journal of international consumer marketing"
~person:"Calantone, Roger J."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Brand image
1
Brand management
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Comparison
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Consumer behaviour
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Cross-cultural study
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Cultural identity
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Kulturelle Identität
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Luxury goods
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Luxusgüter
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Markenführung
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Markenimage
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Poland
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Polen
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South Korea
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Südkorea
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USA
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United States
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cultural instability
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intergenerational difference
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prestige brand purchase
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public self-image
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Calantone, Roger J.
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
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Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
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Phau, Ian
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Abdelwahab, Dalia
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Journal of international consumer marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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