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~isPartOf:"Journal of international consumer marketing"
~person:"Madadi, Rozbeh"
~person:"Raja, Md Washim"
~person:"Smith, Katherine Taken"
~subject:"Werbung"
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Werbung
Advertising
5
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Music
2
Musik
2
Online-Marketing
2
Advertising music
1
Attitude toward advertising music
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Cluster analysis
1
Clusteranalyse
1
Consumer-brand relationship
1
Cross-cultural relations
1
Cultural identity
1
Emotion
1
Ethnic disidentification
1
Ethnic group
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Ethnische Gruppe
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Hispanics
1
Hispano-Amerikaner
1
Interkulturelle Beziehungen
1
Kulturelle Identität
1
Markenartikel
1
Markentreue
1
Market segmentation
1
Marketing management
1
Marketingmanagement
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Marktsegmentierung
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Mobile Business
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Madadi, Rozbeh
Raja, Md Washim
Smith, Katherine Taken
Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Meurs, Frank van
2
Torres, Ivonne M.
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Andrzejewski, Susan A.
1
Bezbaruah, Subhalakshmi
1
Brahmbhatt, Kuldeep
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Deshpande, Sameer
1
El Samad, Lamis
1
Erdogan, B. Zafer
1
Farah, Maya F.
1
Golrokhi, Zahra
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Küster, Inés
1
Lee, Pei-Ling
1
Meng, Juan
1
Mora, Elísabet
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Pan, Po-Lin
1
Parker, R. Stephen
1
Pau, Rodi C.
1
Podoshen, Jeffrey S.
1
Waller, David S.
1
Wang, Zehua
1
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Journal of international consumer marketing
Journal of marketing communications
2
Journal of strategic marketing
2
International journal of sport management and marketing : IJSMM
1
Psychology & marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
5
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
5
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
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