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~isPartOf:"Journal of international consumer marketing"
~person:"Madadi, Rozbeh"
~person:"Raja, Md Washim"
~subject:"Kulturelle Identität"
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Kulturelle Identität
Advertising
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Advertising effects
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Consumer behaviour
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Brand
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Cluster analysis
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Cross-cultural relations
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Multikulturelle Gesellschaft
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Madadi, Rozbeh
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
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