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~isPartOf:"Journal of international consumer marketing"
~person:"Phau, Ian"
~subject:"Australia"
~subject:"Brand extension"
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Brand extension
Australien
2
Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Phau, Ian
Cheong, Edith
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Lee, Wai Jin
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Roy, Rajat
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Soesilo, Primidya K.
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Journal of international consumer marketing
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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