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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Brand
Erfolgsfaktor
Marketing management
Consumer behaviour
92
Konsumentenverhalten
92
Brand image
73
Markenimage
73
Brand management
65
Markenführung
65
Markenartikel
31
Designation of origin
27
Herkunftsbezeichnung
27
International marketing
15
Internationales Marketing
15
Luxury goods
14
Luxusgüter
14
China
12
Beziehungsmarketing
10
Cultural identity
10
Kulturelle Identität
10
Relationship marketing
10
Rules of origin
10
USA
10
United States
10
Ursprungsregeln
10
National culture
9
Nationalkultur
9
country of origin
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
purchase intention
8
Advertising effects
7
India
7
Indien
7
Personality psychology
7
Persönlichkeitspsychologie
7
Sustainable product
7
Werbewirkung
7
Öko-Produkt
7
Environmental consciousness
6
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Article
32
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32
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32
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English
32
Author
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Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Phau, Ian
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Boyle, Peter J.
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Carvalho, Sergio W.
1
Chao, Paul
1
Chen, Changdong
1
Chikweche, Tendai
1
Cooley, Delonia O.
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Egan, Paul
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Han, C. M.
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
1
Ivanov, Sabina
1
Jiang, Ruochen
1
Joshi, Himanshu
1
Khare, Arpita
1
Khvoynitskaya, Polina
1
Kim, Juyoung
1
Kim, Youn-kyung
1
Lappeman, James
1
Lee, Wai Jin
1
Lin, Shengdong
1
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Published in...
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Journal of international consumer marketing
The journal of brand management : an international journal
322
Journal of business research : JBR
319
The journal of product & brand management
222
Journal of retailing and consumer services
178
European journal of marketing : EJM
88
SpringerLink / Bücher
87
Psychology & marketing
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of marketing
58
Asia Pacific journal of marketing and logistics
54
Journal of marketing communications
50
Journal of strategic marketing
50
Marketing letters : a journal of research in marketing
50
Marketing intelligence & planning
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of marketing management : MM
45
Journal of the Academy of Marketing Science
44
Journal of advertising research
43
Journal of fashion marketing and management
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The journal of consumer marketing
40
International journal of hospitality management
37
Marketing : ZFP ; journal of research and management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of promotion management : JPM
36
Business horizons
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International marketing review
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Cogent business & management
32
International journal of advertising : the quarterly review of marketing communications
32
International journal of market research : JMRS ; the journal of the Market Research Society
32
Journal of global marketing
32
Journal of promotion management : innovations in planning and applied research
32
European journal of marketing
30
The IUP journal of brand management : IJBRM
30
International journal of consumer studies
29
Journal of retailing
29
Springer eBook Collection
29
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ECONIS (ZBW)
32
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1
Socio-demographic and loyalty assessment of
brand
proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Brand
hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of
brand
isomorphism level on
brand
evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
5
Antecedents of private-label
brand
purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
6
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
7
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
8
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
9
The role of self-construal and competitiveness in consumers' self-
brand
connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
10
How relationship quality drives knowledge sharing on Facebook
brand
pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
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