//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand equity"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Markenartikel
Brand image
73
Markenimage
73
Consumer behaviour
70
Konsumentenverhalten
70
Brand management
49
Markenführung
49
Brand
24
Designation of origin
24
Herkunftsbezeichnung
24
International marketing
11
Internationales Marketing
11
Luxury goods
10
Luxusgüter
10
Rules of origin
10
Ursprungsregeln
10
China
9
National culture
9
Nationalkultur
9
country of origin
9
purchase intention
8
Beziehungsmarketing
6
Relationship marketing
6
Confidence
5
Cultural identity
5
Experiment
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Vertrauen
5
consumer ethnocentrism
5
Advertising
4
Advertising effects
4
Brand loyalty
4
Emerging economies
4
Globalisierung
4
Globalization
4
India
4
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Chao, Paul
1
Chen, Changdong
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
1
Ivanov, Sabina
1
Jiang, Ruochen
1
Joshi, Himanshu
1
Kim, Youn-kyung
1
Lee, Joseph Lok-Man
1
Lin, Shengdong
1
Liu, Feng
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
McIntyre, John R.
1
Micu, Camelia
1
Nandy, Subarna
1
Park, Hyejune
1
Phau, Ian
1
Pool, Javad Khazaei
1
Quintal, Vanessa
1
Ruzzier, Maja Konečnik
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of business research : JBR
211
The journal of brand management : an international journal
171
The journal of product & brand management
164
Journal of retailing and consumer services
101
Asia Pacific journal of marketing and logistics
48
European journal of marketing : EJM
47
Psychology & marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
36
International journal of hospitality management
31
The journal of consumer marketing
31
Journal of marketing communications
30
Marketing letters : a journal of research in marketing
27
International journal of consumer studies
25
European journal of marketing
24
International marketing review
24
Journal of strategic marketing
23
Journal of the Academy of Marketing Science
23
Journal of global marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing
19
Journal of promotion management : JPM
19
Cogent business & management
18
Journal of fashion marketing and management
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of international marketing
17
Global business review
16
Qualitative market research : an international journal
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Young consumers : insight and ideas for responsible marketers
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
5
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
6
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
7
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
8
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->