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~isPartOf:"Journal of international consumer marketing"
~subject:"Cultural identity"
~subject:"Transnational corporation"
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Search: subject_exact:"Nationale Mentalität"
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Cultural identity
Transnational corporation
National culture
40
Nationalkultur
40
Consumer behaviour
34
Konsumentenverhalten
34
Kulturelle Identität
12
consumer ethnocentrism
12
Designation of origin
10
Herkunftsbezeichnung
10
Brand image
9
Markenimage
9
USA
9
United States
9
China
8
Comparison
5
Social values
5
Soziale Werte
5
Vergleich
5
Consumer animosity
4
International marketing
4
Internationales Marketing
4
Rules of origin
4
Ursprungsregeln
4
consumer behavior
4
country of origin
4
Brand management
3
Culture
3
Emotion
3
Ethnic group
3
Ethnische Gruppe
3
Globalisierung
3
Globalization
3
Hofstede
3
Kultur
3
Markenführung
3
Viral marketing
3
Virales Marketing
3
Acculturation
2
Automotive industry
2
Collectivism
2
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8
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1
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Article
14
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Article in journal
14
Aufsatz in Zeitschrift
14
Language
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English
14
Author
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Altukhov, Sergey
1
Beniflah, Jake
1
Bizarrias, Flávio Santino
1
Bodet, Guillaume
1
Chebat, Jean-Charles
1
Cleveland, Mark
1
Cucato, Jussara da S. T.
1
Durvasula, Srinivas
1
Ekici, Ahmet
1
Fazli-Salehi, Reza
1
Gavish, Yossi
1
Helgeson, James G.
1
Ho, Nga-Ki Mavis
1
Kurpis, Lada Helen V.
1
Kuusik, Andres
1
Laroche, Michel
1
Lysonski, Steven
1
Madadi, Rozbeh
1
Martinent, Guillaume
1
Messner, Wolfgang
1
Mooij, Marieke K. de
1
Pentus, Kristian
1
Ploom, Kerli
1
Rajabi, Asieh Ghorbanian
1
Rocha, Mariana Bussab Porto da
1
Rocha, Thelma
1
Segev, Sigal
1
Shoham, Aviv
1
Silva, Dirceu da
1
Snell, Katy
1
Strehlau, Vivian I.
1
Strehlau, Vivian Iara
1
Supphellen, Magne
1
Takahashi, Ikuo
1
Torres, Ivonne M.
1
Tsai, Wanhsiu Sunny
1
Varblane, Urmas
1
Yang, Qinghua
1
Zhang, Mengxia
1
Zourrig, Haithem
1
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Journal of international consumer marketing
Journal of business research : JBR
37
International business review : the official journal of the European International Business Academy
19
Cross cultural management : an international journal
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international marketing
11
International marketing review
10
Journal of world business : JWB
10
Journal of global marketing
9
Research in international business and finance
9
The international journal of human resource management
8
European journal of international management : EJIM
7
International journal of cross cultural management : CCM
7
Journal of business ethics : JOBE
7
Journal of international accounting research
7
Management international review : mir ; journal of international business
7
Applied economics
6
Cross cultural & strategic management
6
International journal of cross cultural management
6
Journal of international management
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Discussion paper series / IZA
5
European management journal
5
International entrepreneurship and management journal
5
International journal of business and globalisation : IJBG
5
Journal of global mobility : the home of expatriate management research ; JGM
5
Journal of travel and tourism marketing
5
The journal of consumer marketing
5
CESifo working papers
4
Discussion paper / Centre for Economic Policy Research
4
Finance research letters
4
International journal of Indian culture and business management
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Technological forecasting & social change : an international journal
4
The journal of corporate finance : contracting, governance and organization
4
Auditing : a journal of practice & theory
3
CESifo Working Paper Series
3
Discussion papers in economics / A
3
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ECONIS (ZBW)
14
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1
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
2
Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Rajabi, Asieh Ghorbanian
;
Martinent, Guillaume
; …
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 234-255
Persistent link: https://www.econbiz.de/10014321469
Saved in:
3
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
4
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
5
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
Saved in:
6
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
7
Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da
;
Strehlau, Vivian Iara
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
Saved in:
8
Measuring cross-cultural differences of ethnic groups within nations : convergence or divergence of cultural values? : the case of the United States
Mooij, Marieke K. de
;
Beniflah, Jake
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011669316
Saved in:
9
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Saved in:
10
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
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