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~isPartOf:"Journal of international consumer marketing"
~subject:"Experiment"
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Experiment
Brand image
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Lopes, Evandro Luiz
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Journal of international consumer marketing
Journal of business research : JBR
12
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5
Marketing letters : a journal of research in marketing
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Psychology & marketing
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4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary journal
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Tourism management : research, policies, practice
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Australasian marketing journal
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Innovatives Markenmanagement
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International journal of business excellence
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International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Market : review for marketing theory and practice
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Marketing : ZFP ; journal of research and management
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SFB 649 discussion paper
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SpringerLink / Bücher
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Strategie, Marketing und Informationsmanagement
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The journal of brand management : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Agricultural and resource economics review : ARER
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Bridging the gap between advertising academia and practice
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Cutting edge international research
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of international management : EJIM
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Fundamentals of marketing research ; Vol. 4
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1
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
2
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
3
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Saved in:
4
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
5
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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