//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clustering approach"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fuzzy sets
Market research
Market segmentation
Marktsegmentierung
Cluster analysis
8
Clusteranalyse
8
Consumer behaviour
6
Konsumentenverhalten
6
cluster analysis
6
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Online retailing
2
Online-Handel
2
segmentation
2
Advertising
1
Advertising effects
1
Advertising music
1
Aesthetic shoppers
1
Appraisal theory
1
Attitude
1
Attitude toward advertising music
1
Beziehungsmarketing
1
Brand loyalty
1
Brands
1
Cultural identity
1
Emerging economies
1
Facebook
1
Finland
1
Finnland
1
Food retailing
1
Food trade
1
Gender studies
1
Geschlechterforschung
1
Globalisierung
1
Globalization
1
India
1
Indien
1
International marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Allan, David
1
Anand, Sandip
1
Atkins, Kelly Green
1
Kim, Youn-Kyung
1
Kumar, Archana
1
Parsad, Chandan
1
Prashar, Sanjeev
1
Raja, Md Washim
1
Vijay, T. Sai
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
8
Journal of travel and tourism marketing
7
Journal of marketing research : JMR
6
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Conjoint measurement : methods and applications
4
Europäische Hochschulschriften / 5
4
International journal of business information systems : IJBIS
4
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Conjoint measurement : methods and applications ; with 91 tables
3
European journal of operational research : EJOR
3
International journal of market research
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Journal of the Operational Research Society : OR
3
Reihe Quantitative Ökonomie : Ökon
3
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
3
Technological forecasting & social change : an international journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
International journal of intelligent enterprise
2
International journal of logistics economics and globalisation
2
International journal of management and decision making : IJMDM
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing
2
Journal of targeting, measurement and analysis for marketing
2
Journal of vacation marketing : an international journal
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing letters : a journal of research in marketing
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Omega : the international journal of management science
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
2
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
3
Smart grocery shopper segments
Atkins, Kelly Green
;
Kumar, Archana
;
Kim, Youn-Kyung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->