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~isPartOf:"Journal of international consumer marketing"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
31
Markenartikel
31
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
25
Brand management
25
Markenimage
25
Beziehungsmarketing
6
Relationship marketing
6
Designation of origin
5
Herkunftsbezeichnung
5
purchase intention
5
Brand loyalty
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Social Web
4
Social web
4
Cultural identity
3
Experiment
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Kulturelle Identität
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising effects
2
Brand attitude
2
Brand name
2
Cluster analysis
2
Clusteranalyse
2
Emerging economies
2
Handelsmarke
2
India
2
Indien
2
Schwellenländer
2
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English
25
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Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
1
Bhattacharya, Saurabh
1
Boyle, Peter J.
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Chao, Paul
1
Chen, Changdong
1
Chung, Christina
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Han, C. M.
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
1
Ivanov, Sabina
1
Jiang, Ruochen
1
Joshi, Himanshu
1
Khvoynitskaya, Polina
1
Kim, Jonghoon
1
Kim, Juyoung
1
Lin, Shengdong
1
Liu, Feng
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
McIntyre, John R.
1
Micu, Camelia
1
Muk, Alexander
1
Nandy, Subarna
1
Phau, Ian
1
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Journal of international consumer marketing
Journal of business research : JBR
240
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
57
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
International journal of consumer studies
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
25
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
3
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
6
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
7
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
8
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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