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~isPartOf:"Journal of international consumer marketing"
~subject:"Online-Marketing"
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Search: subject:"Consumer behaviour"
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Online-Marketing
Consumer behaviour
312
Konsumentenverhalten
312
Brand image
70
Markenimage
70
Brand management
56
Markenführung
56
Cultural identity
47
Kulturelle Identität
47
Designation of origin
43
Herkunftsbezeichnung
43
China
42
National culture
33
Nationalkultur
33
USA
33
United States
33
Brand
29
Markenartikel
29
Comparison
28
Vergleich
28
India
26
Indien
26
Online retailing
25
Online-Handel
25
International marketing
23
Internationales Marketing
23
Luxury goods
22
Luxusgüter
22
Advertising effects
21
Werbewirkung
21
Social Web
20
Social web
20
Advertising
19
Beziehungsmarketing
19
Internet marketing
19
Relationship marketing
19
Werbung
19
purchase intention
15
Rules of origin
14
South Korea
14
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17
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19
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19
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19
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English
19
Author
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Al-Abdallah, Ghaith Mustafa
1
Allan, David
1
Anand, Sandip
1
Andrews, Lynda
1
Barbro, Patrick A.
1
Bezbaruah, Subhalakshmi
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Brahmbhatt, Kuldeep
1
Chang, Ludwig M. K.
1
Chung, Christina
1
Cuneo, Andrés
1
Elmarakby, Reyad
1
Fazal-e-Hasan, Syed
1
Gosselt, Jordy F.
1
Hadjikhani, Annoch Isa
1
Han, Min Chung
1
Hasan, Mehedi
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Hornikx, Jos
1
Jong, Menno D. T. de
1
Khair, Nadine
1
Kim, Jonghoon
1
Kim, Youjeong
1
Kolbe, Diana
1
Lindh, Cecilia
1
Luo, Yumei
1
Melén Hånell, Sara
1
Meurs, Frank van
1
Mudambi, Susan M.
1
Muk, Alexander
1
Nederstigt, Ulrike
1
Ng, Raine
1
Nordman, Emilia Rovira
1
Obeidat, Mohammed Shafiq
1
Prendergast, Gerard P.
1
Raja, Md Washim
1
Safari, Aswo
1
Schuff, David
1
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Published in...
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Journal of international consumer marketing
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
19
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
3
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
4
Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
Saved in:
5
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
6
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
7
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa
;
Khair, Nadine
;
Elmarakby, Reyad
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
Saved in:
8
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
9
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
10
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
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