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~isPartOf:"Journal of international consumer marketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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USA
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
74
Markenimage
74
Brand management
66
Markenführung
66
Brand
32
Markenartikel
32
Designation of origin
28
Herkunftsbezeichnung
28
International marketing
15
Internationales Marketing
15
Luxury goods
14
Luxusgüter
14
China
10
Rules of origin
10
Ursprungsregeln
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Beziehungsmarketing
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Kulturelle Identität
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Relationship marketing
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country of origin
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purchase intention
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Article in journal
Aufsatz in Zeitschrift
Case study
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English
8
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Abalkhail, Tagreed Saleh
1
Calantone, Roger J.
1
Godwin, Lynn
1
Huddleston, Patricia
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Lee, Wai Jin
1
Mady, Tarek T.
1
Motsi, Terence
1
Opoku, Robert A.
1
Park, Ji Eun
1
Phau, Ian
1
Roy, Rajat
1
Sohail, M. Sadiq
1
Story, John
1
Sung, Eunyoung Christine
1
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Journal of international consumer marketing
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
The Trademark reporter
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of economics & management strategy : JEMS
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
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ECONIS (ZBW)
8
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1
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
2
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
3
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
4
National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence
;
Park, Ji Eun
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
Saved in:
5
Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq
;
Opoku, Robert A.
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Saved in:
6
Impacts of store environmental cues on store love and loyalty : single-brand apparel retailers
Koo, Wanmo
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 94-106
Persistent link: https://www.econbiz.de/10009737341
Saved in:
7
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
8
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
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