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~isPartOf:"Journal of international consumer marketing"
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Search: subject_exact:"Markenartikel"
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Brand
32
Markenartikel
32
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
25
Brand management
25
Markenführung
25
Markenimage
25
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
purchase intention
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Brand loyalty
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Luxury goods
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Luxusgüter
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Markentreue
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Experiment
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International marketing
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Internationales Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Advertising
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Advertising effects
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Brand attitude
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Brand name
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Cluster analysis
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Clusteranalyse
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Cultural identity
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Emerging economies
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India
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Indien
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Internet marketing
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Kulturelle Identität
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Online-Marketing
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Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Phau, Ian
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
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Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
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Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
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Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Boyle, Peter J.
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Carvalho, Sergio W.
1
Chao, Paul
1
Chen, Changdong
1
Cooley, Delonia O.
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Han, C. M.
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
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Ivanov, Sabina
1
Jiang, Ruochen
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Joshi, Himanshu
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Khare, Arpita
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Khvoynitskaya, Polina
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Kim, Juyoung
1
Kim, Youn-kyung
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Lee, Sangwon
1
Lee, Wai Jin
1
Lin, Shengdong
1
Liu, Feng
1
Llonch-Andreu, Joan
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Journal of international consumer marketing
The journal of brand management : an international journal
290
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
85
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
68
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
35
Journal of retailing
34
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
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ECONIS (ZBW)
32
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1
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
5
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
6
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
7
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
8
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
9
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
10
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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