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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing communications"
~person:"Goodrich, Kendall"
~type_genre:"Aufsatz in Zeitschrift"
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Goodrich, Kendall
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Journal of international food & agribusiness marketing : JIFAM
Journal of marketing communications
Journal of business research : JBR
2
Journal of international consumer marketing
1
The journal of retail marketing management research : JRMMR
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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2
Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
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