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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Lévy Mangin, Jean-Pierre"
~subject:"Beziehungsmarketing"
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Lévy Mangin, Jean-Pierre
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Journal of international food & agribusiness marketing : JIFAM
Journal of marketing research : JMR
Journal of retailing and consumer services
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo
;
Lévy Mangin, Jean-Pierre
; …
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
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