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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer behavior"
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Markenartikel
Consumer behaviour
330
Konsumentenverhalten
330
Brand management
65
Markenführung
65
Brand image
57
Markenimage
57
Beziehungsmarketing
54
Relationship marketing
54
Brand
32
Willingness to pay
29
Zahlungsbereitschaftsanalyse
29
Internet marketing
26
Social Web
26
Social web
26
Advertising effects
25
Online-Marketing
25
Werbewirkung
25
Customer satisfaction
24
Einzelhandel
24
Kundenzufriedenheit
24
Retail trade
24
Food
22
Lebensmittel
22
Environmental consciousness
20
Umweltbewusstsein
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Dienstleistungsqualität
18
Service quality
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Bio-Lebensmittel
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Marketing management
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Marketingmanagement
17
Organic food
17
Confidence
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India
16
Indien
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Online retailing
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Online-Handel
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Vertrauen
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Advertising
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32
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Aufsatz in Zeitschrift
Article in journal
32
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English
32
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Bang, Nguyen
2
Kumar, Vikas
2
Merrilees, Bill
2
Aitken, Robert
1
Akasreku, Frank
1
Ali, Adnan
1
Ali, Afzaal
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Borzekowski, Dina
1
Bourgault, Normand
1
Brem, Alexander
1
Brennan, Ross
1
Cardinale, Sylvia
1
Chauhan, Abhishek
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Dash, Satya Bhushan
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Ferreira, Mário B.
1
France, Cassandra
1
Gabrielli, Veronica
1
Ghose, Kamal
1
Giovanis, Apostolos
1
Horn, Christian Franz
1
Ismail, Shahril Azwan
1
Ivens, Björn
1
Japutra, Arnold
1
Jayachandran, Chinnappa Naidu
1
Kaushal, Vikrant
1
Klepek, Martin
1
Kvíčala, Daniel
1
Leckie, Civilai
1
Li, Ning
1
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Journal of international food & agribusiness marketing : JIFAM
Marketing intelligence & planning
Journal of business research : JBR
220
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
International journal of retail & distribution management
17
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ECONIS (ZBW)
32
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1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
6
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
7
Brand portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre
;
Özer, Leyla
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
Saved in:
8
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
9
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
10
Green pride in sustainable versus premium brand decisions
Maior, Cecilia Souto
;
Mantovani, Danielle
;
Pinto, Diego …
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 821-836
Persistent link: https://www.econbiz.de/10013393563
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