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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~subject:"Brand management"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of international food & agribusiness marketing : JIFAM
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Feeling the effects of a competitor's product recall : lessons learned by Quebec SMEs in the Cheese sector
Turgeon, Normand
;
Loudyi, Sara
;
Gray, Brendan J.
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010506362
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