//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
134
Internationales Marketing
134
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
29
Markenführung
29
Globalisierung
22
Globalization
22
Brand image
20
Markenimage
20
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Welt
17
World
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Emerging economies
13
Schwellenländer
13
Brand
11
China
11
Markenartikel
11
global brands
11
Cultural identity
10
Kulturelle Identität
10
macromarketing
10
International market entry
9
Internationaler Markteintritt
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
Marketing
8
export performance
8
globalization
8
international marketing
8
more ...
less ...
Online availability
All
Undetermined
51
Free
2
Type of publication
All
Article
131
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Graue Literatur
1
Non-commercial literature
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
134
Author
All
Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Dholakia, Nikhilesh
2
Eckhardt, Giana M.
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Price, Linda L.
2
Schlegelmilch, Bodo B.
2
Selasinsky, Maren von
2
Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Theodosiou, Marios
2
Zdravkovic, Srdan
2
more ...
less ...
Published in...
All
Journal of international marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
International marketing review
132
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
more ...
less ...
Source
All
ECONIS (ZBW)
134
Showing
81
-
90
of
134
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
82
Being critical in marketing studies : the imperative of macro perspectives
Dholakia, Nikhilesh
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009558350
Saved in:
83
Customer clusters as sources of innovation-based competitive advantage
Bindroo, Vishal
;
Mariadoss, Babu John
;
Pillai, Rajani Ganesh
- In:
Journal of international marketing
20
(
2012
)
3
,
pp. 17-33
Persistent link: https://www.econbiz.de/10009625952
Saved in:
84
Stakeholders and marketing capabilities in international new ventures : evidence from Ireland, Sweden, and Denmark
Evers, Natasha
;
Andersson, Svante
;
Hannibal, Martin
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 46-71
Persistent link: https://www.econbiz.de/10009688884
Saved in:
85
Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets
Kaufmann, Lutz
;
Roesch, Jan-Frederik
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009688887
Saved in:
86
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
87
Macromarketing roundtable commentary : the export of marketing education
Bradshaw, Alan
;
Tadajewski, Mark
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
3
,
pp. 312-321
Persistent link: https://www.econbiz.de/10009301175
Saved in:
88
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
89
When exporting manufacturers compete on the basis of service : resources and marketing capabilities driving service advantage and performance
Kaleka, Anna
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10008935328
Saved in:
90
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->