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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of the Asia Pacific economy"
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Folk religion
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Chinese superstition of numbers
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Consumer behaviour
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hedonic regression
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Journal of international marketing
Journal of the Asia Pacific economy
Marketing theory
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Economic inquiry : journal of the Western Economic Association International
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International journal of entrepreneurship and small business
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Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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Journal of economic psychology : research in economic psychology and behavioral economics
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The Australian economic review
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The North American journal of economics and finance : a journal of financial economics studies
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ECONIS (ZBW)
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Estimating the superstition value : why not decomposition analysis?
Lim, Hock Eam
;
Wong, Woei Chyuan
;
Nur Adiana Hiau Abdullah
- In:
Journal of the Asia Pacific economy
28
(
2023
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014295460
Saved in:
2
Eastern versus Western culture pricing strategy : superstition, lucky numbers, and localization
Westjohn, Stanford A.
;
Roschk, Holger
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011656789
Saved in:
3
Practicing Qi and consuming Ki : folk epistemology and consumption rituals in Japan
Minowa, Yuko
- In:
Marketing theory
12
(
2012
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10009539212
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