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~isPartOf:"Journal of international marketing"
~language:"eng"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Advertising
1
Advertising effects
1
Consumer attitudes
1
Consumer behaviour
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Online-Marketing
1
Verbrauchereinstellung
1
Werbewirkung
1
Werbung
1
attitude toward campaign
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behavioral intentions
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comprehension
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institutional pillars
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international advertisement effectiveness
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Article
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Article in journal
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Walsh, Gianfranco
Diamantopoulos, Adamantios
11
Balabanis, George
4
Davvetas, Vasileios
4
Eisend, Martin
4
Coulter, Robin A.
3
Nijssen, E. J.
3
Strizhakova, Yuliya
3
Alden, Dana
2
Allman, Helena F.
2
Ashraf, Abdul R.
2
Dimofte, Claudiu V.
2
Douglas, Susan P.
2
Eisingerich, Andreas B
2
Guo, Xiaoling
2
Heinberg, Martin
2
Hewett, Kelly
2
Johansson, Johny K.
2
Keh, Hean Tat
2
Kumar, V.
2
Leonidou, Constantinos N.
2
Magnusson, Peter
2
Mandler, Timo
2
Oberecker, Eva M.
2
Papadopoulos, Nicolas G.
2
Paparoidamis, Nicholas G.
2
Riefler, Petra
2
Schlegelmilch, Bodo B.
2
Steenkamp, Jan-Benedict E. M.
2
Swoboda, Bernhard
2
Thompson, Frauke Mattison
2
Thongpapanl, Narongsak
2
Westjohn, Stanford A.
2
Yalcinkaya, Goksel
2
Zdravkovic, Srdan
2
Ahmadi, Iman
1
Alamanos, Eleftherios
1
Altaras, Selin
1
Apaolaza, Vanessa
1
Arnold, Mark J.
1
Arslanagic-Kalajdzic, Maja
1
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Journal of international marketing
Journal of business research : JBR
5
European management journal
4
Journal of marketing management : MM
2
Journal of service research : JSR
2
Psychology & marketing
2
Academy of Management journal : AMJ
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
International journal of markets and business systems
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
1
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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