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~isPartOf:"Journal of international marketing"
~person:"Balabanis, George"
~person:"Heslop, Louise A."
~person:"Portugal-Pérez, Alberto"
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Brand image
3
Consumer behaviour
3
Designation of origin
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Herkunftsbezeichnung
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Markenimage
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Brand
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Brand management
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Balabanis, George
Heslop, Louise A.
Portugal-Pérez, Alberto
Diamantopoulos, Adamantios
7
Oberecker, Eva M.
2
Alden, Dana
1
Allman, Helena F.
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Assaf, A. Georges
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Azzari, Vitor
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Chen, Jie
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Christodoulides, Paul
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El Banna, Alia
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Fenik, Anton P.
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Fong, Cher Min
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Hu, Miao
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Josiassen, Alexander
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Oldenkotte, Katharina
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Papadopoulos, Nicolas G.
1
Paswan, Audesh K.
1
Qiao, Jiayu
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Journal of international marketing
International marketing review
4
Discussion paper / Centre for Economic Policy Research
2
International journal of sport management and marketing : IJSMM
2
Journal of economic integration
2
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Marketing intelligence & planning
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Policy issues in international trade and commodities research study series
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World Bank Policy Research Working Paper
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ECONIS (ZBW)
3
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
3
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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