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~isPartOf:"Journal of international marketing"
~person:"Koschate-Fischer, Nicole"
~subject:"Designation of origin"
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Search: subject_exact:"Country-of-origin effect"
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Koschate-Fischer, Nicole
Diamantopoulos, Adamantios
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Journal of international marketing
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Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole
;
Diamantopoulos, Adamantios
; …
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10009520921
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