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~isPartOf:"Journal of international marketing"
~person:"Kumar, V."
~subject:"Marketing management"
~subject:"Transnational corporation"
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Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
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