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~isPartOf:"Journal of international marketing"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
International marketing
120
Konsumentenverhalten
67
Brand management
45
Markenführung
45
Beziehungsmarketing
36
Relationship marketing
36
Multinationales Unternehmen
30
Transnational corporation
30
Brand image
29
Markenimage
29
Marketing management
27
Marketingmanagement
27
Globalisierung
25
Globalization
25
Firm performance
24
Unternehmenserfolg
24
Lieferantenmanagement
23
Supplier relationship management
23
Cultural identity
22
Kulturelle Identität
22
Brand
20
China
20
Markenartikel
20
Emerging economies
19
Schwellenländer
19
Export
18
USA
18
United States
18
Welt
18
World
18
International market entry
15
Internationaler Markteintritt
15
Internet marketing
14
Online-Marketing
14
Social Web
12
Social web
12
Export sector
11
Exportwirtschaft
11
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Undetermined
65
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5
Type of publication
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Article
146
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
148
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Graue Literatur
1
Non-commercial literature
1
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Language
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English
148
Author
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Diamantopoulos, Adamantios
9
Hewett, Kelly
5
Magnusson, Peter
5
Westjohn, Stanford A.
5
Coulter, Robin A.
4
Davvetas, Vasileios
4
Eisend, Martin
4
Griffith, David A.
4
Riefler, Petra
4
Robson, Matthew J.
4
Strizhakova, Yuliya
4
Douglas, Susan P.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Steenkamp, Jan-Benedict E. M.
3
Swoboda, Bernhard
3
Taylor, Charles Raymond
3
Zdravkovic, Srdan
3
Alden, Dana
2
Balabanis, George
2
Bartsch, Fabian
2
Boso, Nathaniel
2
Brouthers, Keith D.
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Kuivalainen, Olli
2
Lee, Hannah S.
2
Lehmann, Donald R.
2
Leonidou, Constantinos N.
2
Mandler, Timo
2
Morgan, Felicia N.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
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Published in...
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Journal of international marketing
Journal of business research : JBR
1,044
Journal of retailing and consumer services
945
The journal of product & brand management
329
International journal of hospitality management
322
The journal of brand management : an international journal
308
Psychology & marketing
258
Asia Pacific journal of marketing and logistics
219
Journal of marketing communications
211
Journal of global marketing
193
European journal of marketing : EJM
191
Journal of the Academy of Marketing Science
188
Journal of travel and tourism marketing
177
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
174
The journal of services marketing
172
Journal of marketing research : JMR
171
Journal of marketing management : MM
169
International marketing review
165
International journal of internet marketing and advertising : IJIMA
163
Journal of marketing
163
Journal of retailing
163
Cogent business & management
160
Marketing intelligence & planning
159
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
Journal of strategic marketing
141
Marketing letters : a journal of research in marketing
140
International journal of contemporary hospitality management
139
Journal of international consumer marketing
139
Industrial marketing management : the international journal for industrial and high-tech firms
137
International journal of consumer studies
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
International journal of retail & distribution management
131
The international review of retail, distribution and consumer research
130
Tourism management : research, policies, practice
130
Journal of hospitality marketing & management
128
International journal of advertising : the review of marketing communications
123
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
121
The journal of consumer marketing
120
Journal of promotion management : innovations in planning and applied research
115
The service industries journal
108
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ECONIS (ZBW)
148
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148
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Marketing
agility in subsidiaries : market orientation and
marketing
program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
6
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
7
Borderless media : rethinking international
marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
8
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
9
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
10
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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