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~isPartOf:"Journal of international marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
International marketing
121
Internationales Marketing
121
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
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World
15
Emerging economies
13
Schwellenländer
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global brands
11
Cultural identity
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Kulturelle Identität
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Brand
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China
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International market entry
9
Internationaler Markteintritt
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Markenartikel
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USA
9
United States
9
Export sector
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Exportwirtschaft
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export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
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39
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Nijssen, E. J.
3
Alden, Dana
2
Coulter, Robin A.
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Kumar, V.
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Strizhakova, Yuliya
2
Westjohn, Stanford A.
2
Alamanos, Eleftherios
1
Altaras, Selin
1
Arnold, Mark J.
1
Asiati, Diah Isnaini
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Borah, Sourav Bikash
1
Brakus, J. Joško
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chen, Jie
1
Chen, Qimei
1
Chikweche, Tendai
1
Cleveland, Mark
1
Deligonul, Seyda
1
Dennis, Charles
1
Dimofte, Claudiu V.
1
Du, Yunzhou
1
Egan, Paul
1
El Banna, Alia
1
Farley, John U.
1
Fong, Cher Min
1
García Ferrer, Gemma
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hassan, Louise M.
1
Hayran, Ceren
1
Heinberg, Martin
1
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Journal of international marketing
International marketing review
45
Journal of business research : JBR
37
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
The journal of product & brand management
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
International journal of business and emerging markets : IJBEM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
European research studies
2
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ECONIS (ZBW)
39
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
5
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
6
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
7
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
8
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
9
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
10
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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