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~isPartOf:"Journal of international marketing"
~subject:"Kundenmanagement"
~subject:"Transnational corporation"
~subject:"USA"
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Journal of international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of strategic account management : a comprehensive resource
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SpringerLink / Bücher
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Harvard-Business-Manager : das Wissen der Besten
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Financial times handbook of management
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Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
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Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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How do multinational suppliers formulate mechanisms of global account coordination? : an integrative framework and empirical study
Gao, Tao Tony
;
Shi, Linda Hui
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 61-87
Persistent link: https://www.econbiz.de/10009412151
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