//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
~subject:"Markenführung"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Relationship marketing
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Firm performance
15
Unternehmenserfolg
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
10
Brand
9
China
9
International market entry
9
Internationaler Markteintritt
9
Markenartikel
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
7
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
38
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
39
Author
All
Coulter, Robin A.
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Kumar, V.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Alden, Dana
2
Price, Linda L.
2
Steenkamp, Jan-Benedict E. M.
2
Altaras, Selin
1
Arnould, Eric J.
1
Asiati, Diah Isnaini
1
Aykol, Bilge
1
Baršytė, Justina
1
Beck, Joshua T.
1
Borah, Sourav Bikash
1
Cayla, Julien
1
Chapman, Kelly
1
Chen, Jie
1
Chen, Qimei
1
Christodoulides, Paul
1
Dimofte, Claudiu V.
1
Eisingerich, Andreas B
1
Farley, John U.
1
Fotiadis, Thomas A.
1
Gao, Tao
1
Grinstein, Amir
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Herk, Hester van
1
Hoffmann, Stefan
1
Hu, Miao
1
Iacobucci, Dawn
1
Johansson, Johny K.
1
Kannan, P. K.
1
Karjaluoto, Heikki
1
more ...
less ...
Published in...
All
Journal of international marketing
International marketing review
34
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
14
Journal of international consumer marketing
11
Journal of global marketing
10
The journal of product & brand management
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International business review : the official journal of the European International Business Academy
7
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Marketing intelligence & planning
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international trade & commerce
5
Advances in international marketing
4
European journal of marketing : EJM
4
European research studies
4
Innovatives Markenmanagement
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Manual of international marketing
4
Springer eBook Collection
4
Asia Pacific journal of marketing and logistics
3
Brand management in emerging markets : theories and practice
3
European journal of marketing
3
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
3
International journal of management and economics
3
International marketing ; Vol. V
3
Internationalisierung von Vertrieb und Handel
3
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
Services marketing quarterly
3
The international review of retail, distribution and consumer research
3
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
6
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
7
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
8
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
9
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
10
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->