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~isPartOf:"Journal of international marketing"
~subject:"cross-cultural marketing"
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cross-cultural marketing
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Journal of international marketing
Journal of global marketing
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World Review of Entrepreneurship, Management and Sustainable Development
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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The globalisation of Chinese business : implications for multinational investors
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
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2
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
3
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
4
Culturally contingent electronic word-of-mouth signaling and screening : a comparative study of product reviews in the United States and Japan
Lin, Hsin-Chen
;
Kalwani, Manohar U.
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10011879491
Saved in:
5
How can chief marketing officers strengthen their influence? : a social capital perspective across six country groups
Engelen, Andreas
;
Lackhoff, Fritz
;
Schmidt, Susanne
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 88-109
Persistent link: https://www.econbiz.de/10010233201
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