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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Social Web"
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Consumer behaviour
Social Web
Konsumentenverhalten
32
Mobile communications
22
Mobilkommunikation
22
Internet marketing
14
Online-Marketing
14
Communication
13
Kommunikation
13
Social web
11
Public relations
10
Öffentlichkeitsarbeit
10
Information technology
8
Informationstechnik
8
Advertising effects
7
Einzelhandel
7
Innovation adoption
7
Innovationsakzeptanz
7
Mobile Business
7
Mobile business
7
Retail trade
7
USA
7
United States
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
Beziehungsmarketing
6
E-commerce
6
Electronic Commerce
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Mobile Anwendung
5
Mobile application
5
Mobile phone
5
Mobiltelefon
5
Brand image
4
Brand management
4
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Online availability
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Undetermined
26
Free
3
Type of publication
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Article
40
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Article in journal
40
Aufsatz in Zeitschrift
40
Case study
1
Fallstudie
1
Language
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English
40
Author
All
Ahuja, Vandana
1
Al-Nabhani, Khalid
1
Alavi, Shirin
1
Amar, Raju G.
1
Arora, Sonia
1
Bachfischer, Gerhard
1
Badaoui, Khafid
1
Bawa, Anupam
1
Bigné Alcañiz, J. Enrique
1
Bodur, H. Onur
1
Bouchet, Patrick
1
Broekemier, Greg
1
Brush, Gregory J.
1
Carrero, Oliver
1
Casado-Aranda, Luis-Alberto
1
Casalegno, Cecilia
1
Chau, Ngan N.
1
Chen, Mingliang
1
Civera, Chiara
1
Connolly, Regina
1
Cotte, June
1
Dabholkar, Pratibha A.
1
Dessart, Laurence
1
Dolen, Willemijn M. van
1
Dubinsky, Alan J.
1
Essiz, Oguzhan
1
Etienne, Elodie
1
Feiereisen, Stéphanie
1
Fox, Gavin L.
1
Friederich, Felix
1
Gaur, Sanjaya Singh
1
Goode, Miranda R.
1
Gould, Stephen J.
1
Grewal, Dhruv
1
Grohmann, Bianca
1
Grolleau, Gilles
1
Gudelunas, David
1
Gómez, Andrés
1
Hale, Dena
1
Herjanto, Halimin
1
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Published in...
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Journal of internet commerce
Psychology & marketing
Journal of business research : JBR
97
Journal of retailing and consumer services
85
Corporate communications : an international journal
56
Telecommunications policy : the international journal of digital economy, data sciences and new media
56
Technological forecasting & social change : an international journal
45
Journal of marketing communications
43
SpringerLink / Bücher
37
International journal of internet marketing and advertising : IJIMA
31
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of communication management : an international journal
29
International journal of business information systems : IJBIS
23
International journal of hospitality management
23
Journal of business ethics : JOBE
22
Journal of promotion management : innovations in planning and applied research
22
Journal of advertising research
21
Asia Pacific journal of marketing and logistics
20
Business horizons
20
International journal of advertising : the review of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Social media and crisis communication
18
The journal of product & brand management
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
17
International journal of business communication : IJBC ; a publication of the Association of Business Communication
17
Management information systems : mis quarterly
17
Discussion papers / CEPR
16
International journal of contemporary hospitality management
16
International journal of technology marketing : IJTMkt
16
Journal of strategic marketing
16
Springer eBook Collection
16
The journal of services marketing
16
International journal of electronic business
15
International journal of electronic marketing and retailing : IJEMR
15
Journal of promotion management : JPM
15
Tourism management : research, policies, practice
15
European journal of marketing : EJM
14
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ECONIS (ZBW)
40
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10
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40
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1
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
2
The application of neuromarketing tools in
communication
research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Saved in:
4
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
5
Emotions in fear
communication
: a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
Saved in:
6
Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro
;
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
Saved in:
7
Fluency and the perceived ethicality of corporate social (ir)responsibility
Grolleau, Gilles
;
Mzoughi, Naoufel
;
Wright, Scott
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 954-969
Persistent link: https://www.econbiz.de/10014290872
Saved in:
8
Intergenerational influence on sustainable consumer attitudes and behaviors : roles of family
communication
and peer influence in environmental consumer socialization
Essiz, Oguzhan
;
Mandrik, Carter
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012796051
Saved in:
9
To buy or not to buy? : the impulse buying dilemma in livestream shopping
Miranda, Sandra
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 989-1005
Persistent link: https://www.econbiz.de/10014530871
Saved in:
10
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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