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~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~person:"Delgado-Ballester, Elena"
~subject:"Markenführung"
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Delgado-Ballester, Elena
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Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
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