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~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Customer integration"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Customer integration
Markenführung
Internet marketing
131
Online-Marketing
131
Consumer behaviour
95
Konsumentenverhalten
95
Social Web
82
Social web
82
Brand management
61
Beziehungsmarketing
39
Brand image
39
Markenimage
39
Relationship marketing
39
Viral marketing
32
Virales Marketing
32
Online retailing
27
Online-Handel
27
Brand
24
Social media
24
Markenartikel
23
E-commerce
20
Electronic Commerce
20
Advertising effects
18
Website
18
Werbewirkung
18
Internet
15
social media
14
Kundenintegration
13
Advertising
12
Confidence
11
Marketing management
11
Marketingmanagement
11
Vertrauen
11
Werbung
11
Facebook
10
Experiment
9
Social network
8
Soziales Netzwerk
8
Customer satisfaction
7
Emotion
7
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Undetermined
55
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2
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Article
63
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1
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Article in journal
64
Aufsatz in Zeitschrift
64
Collection of articles of several authors
1
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1
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English
64
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Guzman, Francisco
2
Kennedy, Eric
2
Mokhtar, Sany Sanuri Mohd
2
Stavros, Constantino
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Amelia, Maria Veronica
1
Anisi, David
1
Anubha
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Baldus, Brian J.
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Blankson, Charles
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Butcher, Joshua
1
Cai, Jian
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Huan
1
Choe, Pilsung
1
Coffie, Stanley
1
Cooley, Delonia
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Vita, Jennifer
1
Delgado-Ballester, Elena
1
Deng, Qi
1
Dennhardt, Severin
1
Dessart, Laurence
1
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Published in...
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Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
95
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
26
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Business horizons
16
Cogent business & management
15
Journal of marketing management : MM
15
SpringerLink / Bücher
15
Tourism management : research, policies, practice
15
Journal of advertising research
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
European journal of marketing : EJM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of fashion marketing and management
11
Journal of marketing
11
International journal of technology marketing : IJTMkt
10
Psychology & marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of sports marketing & sponsorship
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
European journal of marketing
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of global marketing
8
Journal of strategic marketing
8
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ECONIS (ZBW)
64
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64
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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