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~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Online retailing"
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Markenführung
Online retailing
Internet marketing
131
Online-Marketing
131
Consumer behaviour
95
Konsumentenverhalten
95
Social Web
82
Social web
82
Brand management
61
Beziehungsmarketing
39
Brand image
39
Markenimage
39
Relationship marketing
39
Viral marketing
32
Virales Marketing
32
Online-Handel
27
Brand
24
Social media
24
Markenartikel
23
E-commerce
20
Electronic Commerce
20
Advertising effects
18
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18
Werbewirkung
18
Internet
15
social media
14
Customer integration
13
Kundenintegration
13
Advertising
12
Confidence
11
Marketing management
11
Marketingmanagement
11
Vertrauen
11
Werbung
11
Facebook
10
Experiment
9
Social network
8
Soziales Netzwerk
8
Customer satisfaction
7
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7
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83
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83
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Aslam, Wajeeha
2
Farhat, Kashif
2
Guzman, Francisco
2
Kennedy, Eric
2
Mokhtar, Sany Sanuri Mohd
2
Stavros, Constantino
2
Aiken, K. Damon
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
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1
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1
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1
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1
Augusto, Mário Gomes
1
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1
Awan, Mahmood A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bat, Tuya
1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Bhatt, Anil
1
Blankson, Charles
1
Breazeale, Mike
1
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1
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1
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1
Cai, Jian
1
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1
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1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chawla, Deepak
1
Chen, Chun-Der
1
Chen, Huan
1
Chieng, Fayrere
1
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Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
145
Journal of retailing and consumer services
104
International journal of internet marketing and advertising : IJIMA
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of marketing communications
38
International journal of electronic marketing and retailing : IJEMR
37
International journal of hospitality management
35
The journal of brand management : an international journal
34
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Journal of promotion management : innovations in planning and applied research
30
International journal of advertising : the review of marketing communications
29
Tourism management : research, policies, practice
29
Cogent business & management
26
Electronic commerce research
24
Marketing intelligence & planning
22
Technological forecasting & social change : an international journal
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Business horizons
20
Journal of hospitality marketing & management
20
Journal of electronic commerce research : JECR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of contemporary hospitality management
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Springer eBook Collection
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising research
16
European journal of marketing : EJM
15
International journal of consumer studies
15
International journal of electronic commerce : IJEC
15
Journal of international consumer marketing
15
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ECONIS (ZBW)
83
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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