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~isPartOf:"Journal of internet commerce"
~person:"Aslam, Wajeeha"
~subject:"Consumer behaviour"
~subject:"Werbung"
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Consumer behaviour
Werbung
Beziehungsmarketing
2
Brand image
2
Brand management
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Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Brand affect
1
Brand loyalty
1
Customer integration
1
Digitalisierung
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Digitization
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Hedonic brands
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Kundenintegration
1
Markentreue
1
Personality psychology
1
Persönlichkeitspsychologie
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brand identity
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brand personality
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customer engagement
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holistic digital engagement
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lurking engagement
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posting engagement
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social media-based brand communities
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utilitarian brands
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Aslam, Wajeeha
Aiken, K. Damon
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Shin, Sohyoun
2
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1
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1
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Journal of internet commerce
International journal of business information systems : IJBIS
1
International journal of electronic business : IJEB
1
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ECONIS (ZBW)
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A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
2
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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