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~isPartOf:"Journal of internet commerce"
~person:"Zúñiga, Miguel Ángel"
~subject:"Social Web"
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Social Web
Internet marketing
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customer orientation vs. sales orientation
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expertise
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firm-generated content
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Zúñiga, Miguel Ángel
Lepkowska-White, Elzbieta
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Aslam, Wajeeha
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Baldus, Brian J.
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Connolly, Regina
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Farhat, Kashif
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Islam, Jamid Ul
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Pan, Yating
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Parks-Yancy, Rochelle
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Zarei, Azim
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Constantinides, Efthymios
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Journal of internet commerce
Journal of consumer marketing
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ECONIS (ZBW)
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
2
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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