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~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~subject:"Markenführung"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Markenführung
Internet marketing
76
Online-Marketing
76
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
social media
14
Internet
11
Werbewirkung
11
Confidence
9
Vertrauen
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Credibility
4
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1
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Article
25
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25
Aufsatz in Zeitschrift
25
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English
25
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Baldus, Brian J.
1
Bat, Tuya
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chen, Cheng-Hua
1
Choe, Pilsung
1
Choi, Sejung Marina
1
Cooley, Delonia
1
Copeland, Lauren
1
Deng, Qi
1
Falcão, João
1
Fathima, Arshiya
1
Fazli-Salehi, Reza
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Gironda, John
1
Hafez, Md.
1
Han, Jinhee
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hu, Lingshu
1
Isaías, Pedro
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Kao, Shu-Chen
1
Khan, Adil
1
Kim, Sojung
1
Korgaonkar, Pradeep
1
Lepkowska-White, Elzbieta
1
Lyu, Jewon
1
Nasir, V. Aslihan
1
Nery, Maria Martins Rebouças
1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
120
International journal of internet marketing and advertising : IJIMA
85
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
60
Journal of retailing and consumer services
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of promotion management : innovations in planning and applied research
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
The journal of product & brand management
46
International journal of advertising : the quarterly review of marketing communications
41
The journal of brand management : an international journal
34
Journal of promotion management : JPM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing research : JMR
24
Psychology & marketing
23
Cogent business & management
22
Marketing intelligence & planning
22
Information systems research : ISR
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Business horizons
18
European journal of marketing : EJM
18
International journal of electronic commerce : IJEC
18
SpringerLink / Bücher
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Tourism management : research, policies, practice
17
Electronic commerce research
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of current issues and research in advertising
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of technology marketing : IJTMkt
14
Journal of electronic commerce research : JECR
14
Journal of marketing management : MM
14
Journal of marketing research
14
Young consumers : insight and ideas for responsible marketers
14
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ECONIS (ZBW)
25
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25
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
5
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
6
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
7
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
10
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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