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~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~subject:"Markenimage"
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Search: subject_exact:"Suchmaschinenmarketing"
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Subject
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Advertising effects
Markenimage
Internet marketing
76
Online-Marketing
76
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
Markenführung
15
social media
14
Internet
11
Werbewirkung
11
Confidence
9
Vertrauen
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Brand image
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Credibility
4
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1
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Article
18
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18
Aufsatz in Zeitschrift
18
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English
18
Author
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Alam, Ansari Sarwar
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Bat, Tuya
1
Carcelén, Sonia
1
Chen, Cheng-Hua
1
Choi, Sejung Marina
1
Copeland, Lauren
1
Falcão, João
1
Fathima, Arshiya
1
Fazli-Salehi, Reza
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Gironda, John
1
Hafez, Md.
1
Han, Jinhee
1
Herjanto, Halimin
1
Isaías, Pedro
1
Islam, Jamid Ul
1
Kao, Shu-Chen
1
Khan, Adil
1
Kim, Sojung
1
Korgaonkar, Pradeep
1
Lyu, Jewon
1
Nasir, V. Aslihan
1
Pan, Yating
1
Petrescu, Maria
1
Pintado, Teresa
1
Quyen Phu Thi Phan
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Sanchez, Joaquin
1
Saransomrurtai, Chayanin
1
Shome, Samik
1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
90
International journal of advertising : the review of marketing communications
72
International journal of internet marketing and advertising : IJIMA
70
Journal of marketing communications
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of retailing and consumer services
48
Journal of promotion management : innovations in planning and applied research
46
International journal of advertising : the quarterly review of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
33
Journal of promotion management : JPM
27
Journal of marketing research : JMR
24
The journal of brand management : an international journal
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Psychology & marketing
21
Cogent business & management
20
Information systems research : ISR
19
International journal of electronic commerce : IJEC
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of electronic marketing and retailing : IJEMR
17
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
European journal of marketing : EJM
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of technology marketing : IJTMkt
14
Journal of current issues and research in advertising
14
Journal of electronic commerce research : JECR
14
Electronic commerce research
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing management : MM
12
Young consumers : insight and ideas for responsible marketers
12
International journal of consumer studies
11
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ECONIS (ZBW)
18
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18
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
5
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
6
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
7
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
10
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
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