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~isPartOf:"Journal of internet commerce"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
147
Konsumentenverhalten
147
E-commerce
100
Electronic Commerce
100
Online retailing
98
Online-Handel
98
Internet marketing
76
Online-Marketing
76
Social Web
75
Social web
75
Website
43
Internet
42
Beziehungsmarketing
34
Relationship marketing
34
Customer satisfaction
31
Kundenzufriedenheit
31
Confidence
30
Vertrauen
30
Viral marketing
27
Virales Marketing
27
USA
26
United States
26
Innovation adoption
22
Innovationsakzeptanz
22
Brand management
21
Dienstleistungsqualität
21
Markenführung
21
Service quality
21
social media
18
India
16
Indien
16
trust
16
e-commerce
15
Advertising effects
13
Brand image
13
Data protection
13
Datenschutz
13
Werbewirkung
13
Data security
12
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English
13
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Barakat, Karine Aoun
1
Chen, Chih-ping
1
Dabbous, Amal
1
Fathima, Arshiya
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Hafez, Md.
1
Herjanto, Halimin
1
Islam, Jamid Ul
1
Khan, Adil
1
Mehdikhani, Rasoul
1
Mehrolia, Sangeeta
1
Minor-Cooley, Delonia
1
Parks-Yancy, Rochelle
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Sama, Ramzan
1
Saransomrurtai, Chayanin
1
Sayegh, May Merhej
1
Singh, Brijesh
1
Taraz, Roghayeh
1
Trivedi, Jay
1
Valmohammadi, Changiz
1
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Journal of internet commerce
Journal of business research : JBR
84
Journal of retailing and consumer services
60
The journal of product & brand management
49
The journal of brand management : an international journal
44
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Tourism management : research, policies, practice
17
Cogent business & management
16
Asia Pacific journal of marketing and logistics
15
Marketing intelligence & planning
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of promotion management : JPM
13
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of electronic commerce research : JECR
11
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Tourism management perspectives : TMP
10
Journal of advertising research
9
Journal of marketing
9
Journal of marketing management : MM
9
International journal of consumer studies
8
Journal of fashion marketing and management
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Business horizons
7
International journal of electronic commerce : IJEC
7
International journal of sports marketing & sponsorship
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
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ECONIS (ZBW)
13
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
5
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
6
Social commerce success : antecedents of purchase intention and the mediating role of trust
Dabbous, Amal
;
Barakat, Karine Aoun
;
Sayegh, May Merhej
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 262-297
Persistent link: https://www.econbiz.de/10012258247
Saved in:
7
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
8
Mediating effect of brand relationship quality on relational bonds and online grocery retailer loyalty
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Singh, Brijesh
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 246-272
Persistent link: https://www.econbiz.de/10012514131
Saved in:
9
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
10
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
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