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~isPartOf:"Journal of knowledge management"
~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Australasian marketing journal
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Primer for new authors : on the fundamentals of publishing in marketing journals
Ortinau, David J.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10003947382
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