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~isPartOf:"Journal of knowledge management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Gamification"
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Barve, Anuja
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Journal of knowledge management
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
22
HMD : Praxis der Wirtschaftsinformatik
16
Organizational gamification : theories and practices of ludified work in late modernity
11
Technological forecasting & social change : an international journal
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Springer eBook Collection
7
The international journal of management education
7
Tourism management : research, policies, practice
7
International Journal of Game-Based Learning (IJGBL)
6
International journal of selection and assessment : IJSA
6
Journal of management inquiry
5
Journal of retailing and consumer services
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Business horizons
4
Information systems research : ISR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing education : JME
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Psychology & marketing
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Administrative Sciences
3
Administrative Sciences : open access journal
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Cogent Business & Management
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HMD Praxis der Wirtschaftsinformatik
3
International Journal of Human Capital and Information Technology Professionals (IJHCITP)
3
International Journal of Web-Based Learning and Teaching Technologies (IJWLTT)
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
International journal of learning and change : IJLC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of management information systems : JMIS
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Progress in IS
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Research
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The learning organization : TLO ; an international journal
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Wissenschaftliche Schriften der WWU Münster / 4
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Cogent business & management
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Creativity and Innovation Management
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E-consumers in the era of new tourism
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Online gaming and OTT consumption : an exploratory study of Generation Z
Nigam, Achint
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 420-442
Persistent link: https://www.econbiz.de/10013178044
Saved in:
3
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
4
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
5
Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja
;
Khanna, Vandana Tandon
;
Kashive, Kshitij
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 487-514
Persistent link: https://www.econbiz.de/10013178048
Saved in:
6
How gamification of an enterprise collaboration system increases knowledge contribution : an affordance approach
Suh, Ayoung
;
Wagner, Christian
- In:
Journal of knowledge management
21
(
2017
)
2
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011700141
Saved in:
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