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~isPartOf:"Journal of macromarketing"
~language:"eng"
~language:"fra"
~person:"Wooliscroft, Ben"
~subject:"Marketingmanagement"
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Journal of macromarketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
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