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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
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semiotics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Marketing theory
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
6
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Intelligent, adaptive and reasoning technologies : new developments and applications
4
Tourism management : research, policies, practice
4
International journal of market research
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Research in consumer behavior
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The journal of brand management : an international journal
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Dynamics and change in organizations : studies in organizational semiotics
2
E-consumers in the era of new tourism
2
Homo oeconomicus
2
International journal of retail & distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Management information systems : mis quarterly
2
Mind & society : adaptive behaviours under risk and uncertainty
2
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
2
Society and business review
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Accounting forum : advancing the interdisciplinary and global connection of accounting research
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advances in industrial engineering and operations research : [revised and extended articles written by prominent researchers participating in the International MultiConference of Engineers and Computer Scientists (IMECS) 2007 ; held in Hong Kong on March 21 - 23, 2007]
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Annals of tourism research : ATR ; a social sciences journal
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Asia Pacific journal of marketing and logistics
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Asian review of accounting
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Business & society
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Cases on branding strategies and product development : successes and pitfalls
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Economic and industrial democracy : EID ; an international journal
1
Enterprise information systems : 10th International Conference, ICEIS 2008, Barcelona, Spain, June 12-16, 2008 ; revised selected papers
1
Enterprise, business-process and information systems modeling : 13th International Conference, BPMDS 2012, 17th International Conference, EMMSAD 2012, and 5th EuroSymposium, held at CAiSE 2012, Gdańsk, Poland, June 25 - 26, 2012 ; proceedings
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European journal of cross-cultural competence and management
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Games and economic behavior
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Global journal of business research : GJBR
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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2
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
3
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
4
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
5
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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