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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Bengtsson, Anders"
~subject:"Brand management"
~subject:"Marketing theory"
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Bengtsson, Anders
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
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