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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Gonzalez-Perez, Maria Alejandra"
~person:"Mitchell, Robert W."
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Gonzalez-Perez, Maria Alejandra
Mitchell, Robert W.
Peterson, Mark
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.
;
Mena, Jeannette A.
;
Gonzalez-Perez, …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
Saved in:
2
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
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