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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Brand management"
~subject:"Marketing theory"
~subject:"Social change"
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Brand management
Marketing theory
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Marketingtheorie
58
macromarketing
27
Marketing
22
USA
21
United States
21
Consumer behaviour
11
Konsumentenverhalten
11
History of economic thought
6
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marketing theory
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Varey, Richard J.
5
Wooliscroft, Ben
4
Dholakia, Nikhilesh
3
Kadirov, Djavlonbek
3
Peterson, Mark
3
Schwarzkopf, Stefan
3
Shapiro, Stanley J.
3
Shultz, Clifford J.
3
Tadajewski, Mark
3
Benton, Raymond
2
Conejo, Francisco
2
Eckhardt, Giana M.
2
Hunt, Shelby D.
2
Layton, Roger A.
2
Lusch, Robert F.
2
Saren, Michael
2
Shaw, Eric H.
2
Adkins, Natalie Ross
1
Ainsworth, Susan
1
Aschemann-Witzel, Jessica
1
Bech-Larsen, Tino
1
Bengtsson, Anders
1
Biehl-Missal, Brigitte
1
Blanchet, Vivien
1
Burroughs, James E.
1
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1
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1
Dant, Rajiv P.
1
Denegri-Knott, Janice
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1
Drenten, Jenna
1
Duan, Zhirong
1
Firat, A. Fuat
1
Fougère, Martin
1
Fýrat, A. Fuat
1
Gaski, John F.
1
Gilly, Mary C.
1
Goeke, Patricia E.
1
Haase, Michaela
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
68
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
Springer eBook Collection / Business and Economics
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
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"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne
;
Kadirov, Djavlonbek
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
4
The role of marketing in ritual evolution
Cross, Samantha N. N.
;
Harrison, Robert L.
;
Gilly, Mary C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10011791114
Saved in:
5
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
6
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Saved in:
7
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
8
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
9
"Whatever works" : the marketplace mission of Singapore's City Harvest Church
Yip, Jeaney
;
Ainsworth, Susan
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10011623737
Saved in:
10
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
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