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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Soziale Internetplattform"
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Soziale Beziehungen
Social Web
294
Social web
294
Internet marketing
158
Online-Marketing
158
Consumer behaviour
140
Konsumentenverhalten
140
Viral marketing
79
Virales Marketing
79
social media
54
Brand management
53
Markenführung
53
Beziehungsmarketing
47
Relationship marketing
47
Online retailing
46
Online-Handel
46
E-commerce
41
Electronic Commerce
41
Social network
40
Soziales Netzwerk
40
Advertising effects
34
Werbewirkung
34
Social media marketing
31
Brand image
30
Markenimage
30
Internet
24
Facebook
21
Marketing management
21
Marketingmanagement
21
Advertising
19
Social relations
19
Confidence
17
Vertrauen
17
Werbung
16
Social media
14
Customer integration
13
Kundenintegration
13
Social networking sites
13
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Kim, Do Yuon
2
Qiu, Liangfei
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Andrews MacLelland, Melinda
1
Bala, Hillol
1
Bandyopadhyay, Subhajyoti
1
Cabiddu, Francesca
1
Chen, Chih Ping
1
Clemons, Eric K.
1
Cummings, Jeff
1
Fan, Weiguo
1
Fang, Bin
1
Foster, Jamye K.
1
Frau, Moreno
1
Frigau, Luca
1
Goes, Paulo B.
1
Good, Megan C.
1
Guo, Junpeng
1
Harridge-March, Sally
1
Huhmann, Bruce A.
1
Jiang, Qiqi
1
Kang, Lele
1
Kim, Hye-Young
1
Kim, Hye-yŏng
1
Kim, Soojung
1
Kim, Sung S.
1
Kuem, Jungwon
1
Labrecque, Lauren I.
1
Lee, Gene Moo
1
Lee, Joonghwa
1
Li, Wenhua
1
Lowry, Paul Benjamin
1
Ma, Bei
1
Matook, Sabine
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Mei, Xiaowei
1
Mola, Francesco
1
Moqri, Mahdi
1
Park, Minjung
1
Pinho, José Carlos
1
Quinton, Sarah
1
Ray, Soumya
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Journal of management information systems : JMIS
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of business research : JBR
23
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
12
Information systems research : ISR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Management information systems : mis quarterly
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
International journal of hospitality management
7
Asia Pacific journal of marketing and logistics
6
Electronic commerce research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
Cogent business & management
4
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing research : JMR
4
NBER working paper series
4
Tourism management : research, policies, practice
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Discussion paper
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of human resource management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
19
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
4
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
5
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
6
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
7
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
8
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
9
Social influence and monetization of freemium social games
Fang, Bin
;
Zheng, Zhiqiang
;
Ye, Qiang
;
Goes, Paulo B.
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 730-754
Persistent link: https://www.econbiz.de/10012198614
Saved in:
10
Combining geographical and social influences with deep learning for personalized point-of-interest recommendation
Guo, Junpeng
;
Zhang, Wenxiang
;
Fan, Weiguo
;
Li, Wenhua
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1121-1153
Persistent link: https://www.econbiz.de/10011975701
Saved in:
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