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~isPartOf:"Journal of management information systems : JMIS"
~person:"Duan, Wenjing"
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Consumer behaviour
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Internet marketing
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Viral marketing
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Online-Handel
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clickstream data
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electronic word of mouth
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marketing attribution
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mediation model
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online referral channels
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Duan, Wenjing
Whinston, Andrew B.
7
Dennis, Alan
6
Qiu, Liangfei
6
Füller, Johann
4
Kim, Sung S.
4
Lowry, Paul Benjamin
4
Benbasat, Izak
3
Chen, Hsinchun
3
Hutter, Katja
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Ma, Xiao
3
Matzler, Kurt
3
Nunamaker, Jay F.
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Oh, Wonseok
3
Osch, Wietske van
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Rui, Huaxia
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Turel, Ofir
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Vogel, Douglas R.
3
Arazy, Ofer
2
Benlian, Alexander
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Bulgurcu, Burcu
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Chau, Michael
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Chen, Hailiang
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Fang, Yulin
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Gopal, Ram
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Gu, Bin
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Guo, Xitong
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Hautz, Julia
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Hong, Yili
2
Hu, Yu Jeffrey
2
Jensen, Matthew L.
2
Kane, Gerald C.
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Kao, Ta Wei
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Khansa, Lara
2
Mai, Feng
2
Matook, Sabine
2
Qahri-Saremi, Hamed
2
Tan, Yong
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Tang, Qian
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Xie, Jiaheng
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Journal of management information systems : JMIS
Decision support systems : DSS ; the international journal
2
College of Business working papers
1
Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
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McCombs Research Paper Series
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ECONIS (ZBW)
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The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
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