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~isPartOf:"Journal of management research"
~language:"eng"
~person:"Coetzee, Johan"
~person:"Hamid, Abu Bakar Abdul"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Attitudinal loyalty
1
Behavioral loyalty
1
Beziehungsmarketing
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Brand
1
Brand image
1
Brand management
1
Brand personality
1
Brand satisfaction
1
Consumer behaviour
1
Customer satisfaction
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Markenartikel
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Markenführung
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Markenimage
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Coetzee, Johan
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Journal of management research
Global business & economics review
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The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper
Roustasekehravani, Alireza
;
Hamid, Abu Bakar Abdul
; …
- In:
Journal of management research
7
(
2015
)
2
,
pp. 10-26
Persistent link: https://www.econbiz.de/10010500736
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