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~isPartOf:"Journal of management studies : JMS"
~isPartOf:"Legends in consumer behavior"
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Journal of management studies : JMS
Legends in consumer behavior
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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2
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
3
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
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4
Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505803
Saved in:
5
Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505806
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